Marketing Skills
Master the marketing foundation skills, tools and techniques you need, to enhance your presence in the industry.
After completing this program you can:
- Develop and effective marketing strategy
- Evaluate your pricing strategy
- Segment your target market
- Define your product and service positioning
- Manage your product's life cycle
- Effectively apply the marketing mix
- Maximise your sales force and distributor relationships
- Capitalise on e-marketing
WHO IS THIS FOR?
CEO'S, MARKETING LEADERS, BUSINESS LEADERS, SALES LEADERS, ENTREPRENEURS
ANYONE WANTING TO TAKE CHARGE AND GROW THEMSELVES AND THEIR BUSINESS
Master key marketing skills
MODULE 1:
Marketing:
The Bigger Picture
- Effective marketing drives sales
- The Marketing Mix (The 4 and 7 P's)
MODULE 2:
Mapping out your Strategy and creating a Marketing Plan
- Key strategic market positions
- The 3 basic differentiation strategies
- The strategic planning pyramid
- Select your marketing combat strategy (flanking, guerrilla, attack, niche)
- Learn SMART goal setting, SWOT and PEST analysis
MODULE 3:
Managing your products Life-Cycle
- Distinguish between "hard" vs. "soft" products and services
- Commodity vs. specialty products and services
- Analysis of your market share matrix
- The Boston Consulting Matrix
MODULE 4:
Power Based Partnership
- Define and integrate you personal power by revisiting 'trust' and completing a 'power-based planner'
MODULE 5:
The Power of Pricing
- Establish your pricing objectives
- Set pricing tactics during the various stages of the product / service life-cycle
MODULE 6:
Select your Distribution Channels
- Learn the advantages of various distribution channels
- Apply a channel strategy
MODULE 7:
Importance of Segmentation
- Communication segmentation strategies to better address your audience
- Marketing strategies for the online to better address your audience
MODULE 8:
Designing and Using Market Research Effectively
- The steps in designing a research project and the benefit
- Requirements and barriers for effective research
MODULE 9:
Successful and Profitable Promotion
- Flex your marketing communications mix
- Use promotions, great content
- Learn web budget distribution
MODULE 10:
Develop new, winning
Products and Services
- How to generate new ideas
- Seven stages of new product & service development
What's included?
RECORDINGS
Assess your communication style and be aware how others perceive you.
WORKBOOK
Watch short presentations about negotiations Strategies and learn tactics and Stories from real Negotiation deals.
CHECKLISTS
Practice and work through case studies .Experience your emotions in Role Plays. Get Feedback .
COMMUNITY
Implement the strategies and get feedback on your actions. Use Q&A Sessions to reflect on your results.
SCHEDULE A CALL
if you want this training customized for your needs please schedule a free call.Click here to choose your best time
GET TRAINING DATES
Join early bird list and get informed about when this program starts
FEEDBACK
Please send us your iea and feedback. This is a living page and we appreciate all ideas, cooperation and improvements.
Yes, I want to study this ONLINE
Sorry! The doors to this Program are currently closed! We run this program twice per year with small group of ambitous people. If you want to get noticed get on the waiting list and benefit from early bird prices.
